PRINT/AIRPORT OOH

OOH

Street-level outdoor was deployed, so people passing by could get up close and personal with New Zealand’s Anotherworldly sights. 

ONLINE TRIP PLANNER

 ANOTHERWORLDLY APP

After booking their trip, users could download the Planet New Zealand App, which was preloaded with their personal flight, hotel, car reservations, and itinerary. But the app contained some surprising features to help them navigate Planet New Zealand.

TRANSLATOR

The inhabitants of Planet New Zealand understand you, but there might be times you don’t always understand them. The translator converted popular New Zealand slang terms, so visitors could speak the language of Planet New Zealand. 

IDENTIFIER

New Zealand is home to many unique species of nature.  Even giant rabbits. The app allowed you to snap a photo, and pulling from a deep database, it quickly let you know just what those ANOTHERWORLDLY sights were. 

DIGITAL STUNT

An ANOTHERWORLDLY Wikipedia page was created, so when tourists searched New Zealand, this would appear, raising the new campaign to the top of search results.