Anime originated in Japanese comic books featuring adventurous storylines, and now has fans all around the world. To engage Mitsubishi’s youthful audience and reflect the brand’s Japanese heritage, these Anime-style posts were created for the entire lineup.
An automotive first. Music has always been a key part of Mitsubishi’s brand. Partnering with Warner Music, these compilation CDs featuring the tracks used in their commercials—many of which became radio hits when the spots debuted—were created. The covers were designed by the agency, and drawing on my experience as a musician and music company founder, I personally selected many of these songs.
Custom editions for each model were placed in the glove box of new vehicles. This one was for the Endeavor, seen in the first spot on this page. It even included a free gas card. Music and a full tank of gas—a surprising way to reward new customers and increase loyalty.