STONY BROOK MEDICINE

Stony Brook Medicine is a hospital system covering all of Long Island, NY. Here’s a convenience message presented in a surprising, futuristic way.

BROADCAST/SOCIAL VIDEO

STONYBROOK CHILDREN’S HOSPITAL – BROADCAST/SOCIAL VIDEO

Parents on Long Island were unaware that Stonybrook Medicine had a dedicated pediatric hospital, and were travelling across the country seeking care for their children. This spot reminded them that they could get world-class pediatric care close to home.

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As an Academic Medical Center, Stony Brook Medicine is continuously researching new ways to treat diseases—including cancer. To promote one of their breakthroughs, this highly scientific video ran on social media.

ORLANDO HEALTH 

Orlando Health is not just the largest hospital in Florida, but the entire nation. These videos launched their new positioning “Choose Well”.

BROADCAST/SOCIAL VIDEO

Children’s National

Children’s National, located in Washington, DC, is the nation’s oldest pediatric hospital. Their prior agency had been using a “Hello/Goodbye” device but in a very dry, clinical way. But Children’s National wanted to retain it. The insight: separate “Hello” and “Goodbye” from each other, and focus on emotionally resonant benefits appealing to parents, to promote the hospital’s advanced neurological and cardiac specialty care. This campaign won the account.

BROADCAST / DIGITAL VIDEO

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UVA HEALTH

UVA Health is an academic medical center, nationally ranked as the #1 Hospital in Virginia by US News & World Report. This optimistic, mask free Covid response commercial was created at the height of the pandemic. It was part of a 360 campaign deployed across all platforms.

BROADCAST/SOCIAL VIDEO

ST. ALPHONSUS

A faith-based hospital system located in the Southwest United States, St. Alphonsus produced this spot during the early Covid lockdown period, when panic buying and public anxiety was at a fever pitch.

BROADCAST/SOCIAL VIDEO

BIO-TECH

ArisGlobal is a software company designed for pharmaceutical companies. Their software monitors clinical trials, recalls, adverse reaction reports, FDA notices—anything and everything related to pharmaceuticals—all in real-time. Allowing drug manufacturers to safely develop new medicines faster, and stay compliant. I wrote several of these whitepapers. It may not be the most glamorous work I’ve done, but it demonstrates some serious, hardcore content writing.