DIGITAL BANNERS

I’ve worked on many pharma accounts. For the diabetes drug Trulicity, I developed hundreds of banner ads. These examples used Dynamic Content Optimization— the first and second frames were all interchangeable, to track results.

TRULICITY- EXPERIENTIAL

Digital Banners / FACEBOOK  & Instagram POSTS

Facebook and Instagram advertising are typically a standard part of a campaign’s media mix. I’ve developed more of these than you can imagine.

These were for the launch of Blueprint, Arkansas BlueCross-Blue Shield’s new online member portal, based on their new positioning “Uniquely You”.

ABCBS - STYLE GUIDE

UVA HEALTH - Instagram POSTS

UVA Health needed to raise awareness of their Orthopedic specialist clinic, and increase appointments. This entirely digital effort accomplished both.

LANDING PAGES

HEALTHCARE – CHILDREN’S NATIONAL HOSPITAL

REAL ESTATE – LEGENDARY RESORT HOMES

FINANCIAL SERVICES – ADDICUS INVESTMENT ADVISORS

FINANCIAL SERVICES – ISLAND FEDERAL CREDIT UNION

REAL ESTATE – TWO RIVERS RESORT HOMES

DIRECT MAIL – Micron

Micron is a tech and semiconductor company in Boise, ID. This direct mail piece was created for St. Alphonsus Hospital, whose goal was to encourage Micron employees to sign up for their health plan. The exterior featured a graphic of a microchip, but when it slid out, it revealed one of the “circuits” was a person. Because Micron employees are all exceptionally well paid, a more "premium", multi-dimensional piece was necessary.

DIRECT MAIL – Grovont partners

Grovont Partners is a real-estate developer, specializing in senior living communities. This direct mailer was created to introduce them to new clients.

BROCHURES

Tiffin Motorhomes custom builds RVs so luxurious, they’re more like celebrity tour buses. Even their entry-level models have a list price well over six figures.

Tiffin has fifteen models in their lineup, and for three years, I wrote new brochures for all of them (that’s 45, in case you’re a math fan). Translating technical advancements into consumer-friendly language, while maintaining an eye for detail on every specification.

RETAIL

Airlines. Banks. Fast Food. Telecom. Automobiles. Chances are that if a client in any category does retail work, I’ve written it. But with some crisp writing and art direction craft, retail advertising can still stand out.

AT&T does an enormous amount of retail work, and I’ve written quite a bit of it. Here’s a campaign for their Valentine’s Day phone sale.

This campaign was for one of AT&T’s family text plans.

Car companies do a massive amount of retail advertising. While working on the Mitsubishi Motors account, I produced these ads for the “Unstandard Sales Event”.

WHITEPAPERs

A comprehensive whitepaper explaining the advantages of ArisGlobal’s LifeSphere SaaS platform.

A whitepaper outlining an ArisGlobal client's success with their LifeSphere SaaS platform.